Content Marketing
Content marketing is a strategic approach focused on creating and sharing valuable, relevant, and consistent content. 📝 This long-term strategy aims to attract, engage, and retain a defined audience, ultimately driving profitable customer actions through relationship building.
Content marketing is about cutting through the noise.
Hundreds, maybe thousands, of marketing messages bombard us daily. The goal of content marketing is to cut through the ‘noise’ of spam/irrelevant marketing messages. Rather than pitching products or services, content marketing focuses on providing genuinely relevant and memorable content to prospects.
Your website is the center of gravity for your content marketing efforts.
Content marketing is all about storytelling, which necessitates longer content than social media marketing permits. Although social networks are vital to the success of content marketing efforts, they are primarily used as distributors of links back to the content on your website – not as containers of the content itself.
Content marketing isn’t an easy endeavor.
It requires you to produce longer-form, higher-quality content and build audiences from your own site. But the rewards and results are powerful. You can engage more deeply with your customers. By driving consumers to your own website, you have a better ability to gain leads and move them down the conversion funnel.